" Popular action for health and good living"

This is the title of the campaign for the transformation and decolonialization of health systems in Latin America developed by the People's Health Movement (PHM) in this region of the world. Latin America is living a key historical moment and is no stranger to the generalized crisis facing the world, which is reflected, among other things, in the natural disasters caused by human action, the energy crisis, wars, social injustice, inequalities, hunger and disease. The consequences of the crisis at all levels, evidenced by the Covid-19 pandemic, which revealed the devastating effects of the processes of social exclusion, rooted in the dismantling of States, the commodification of life, and governments in office unable to respond to the needs of the population. The different social tensions have led to changes in the public agenda in the continent where the changes demanded by the people for social justice, for good living, for equality and equity, for a fair and sustainable economic model, but also for the construction of public, unique, universal, integral, sovereign and solidary health systems, and against the mercantilization of health, are beginning to be debated. With this campaign, the MSP seeks to mobilize civil society to create proposals for debate and influence decision-making and the generation of public policies that transform privatized, commercialized, segmented and inequitable health systems into public health systems with universal access, equitable and intercultural public health systems that guarantee primary health care from an integral care perspective, rescuing the right to health as a fundamental human right guaranteed by a State and a society that promote not only social equity but also their own cultural traditions in health, in opposition to the biomedical model and the privatization policies of big capital. It is then a matter of generating convergence, debate and advocacy among sectors of civil society to build a common agenda towards the transformation of health systems in Latin America. With the images and voices of the peoples' struggle to build public, universal, integral, solidarity-based, equitable and intercultural health systems. Both the messages and the contents of this campaign will be presented in Spanish, Portuguese and English to reach a wide audience in Latin America and beyond. This campaign has a "Toolbox" to facilitate its dissemination.